Web 2.0

The landscape of online marketing is changing—sometimes rapidly, often unpredictably. In the mad dash to be “web 2.0 worthy” a critical factor gets shoved aside.

Context!

Fortunately, our marketing programs are built around the three “C’s:

  • Content
  • Channels
  • Context

In reality, very few companies successfully integrate all three C’s. And such integration is critical for short term “buzz” as well as sustainable visibility and brand recognition.

Content: the core “main topic” message. See more here for our proprietary StoryLab Process.

Channels: Which marketing channels provide the best fit for you and your company?

Context: Do you seek exposure for exposure’s sake? Or is there a better defined-end game in play? How does this relate to your offline marketing?

At MainTopic Media, we match your traits, strengths and assets to those marketing channels best able to maximize them.

Remember the rallying cry of the first web expansion: content is king! Yet there is a right and a wrong way for content distribution. What’s more, the marketing world is about to be turned upside down. It’s estimated by 2012, online media advertising will overtake offline media advertising.

Social media such as blogs, viral marketing, social networking sites and more are changing the way customers and prospects interact with a brand. Marketing teams now need new ways to capture the constant stream of customer information and turn it into actionable insight.