Comments on: Case Study: Search Marketing Transforms Offline Business http://www.maintopicmedia.com/case-study-search-marketing-transforms-offline-business/ Focused Marketing For A Scattered World Mon, 07 Jun 2010 02:12:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Randall Gniadecki http://www.maintopicmedia.com/case-study-search-marketing-transforms-offline-business/comment-page-1/#comment-3 Randall Gniadecki Tue, 25 Nov 2008 05:26:58 +0000 http://www.maintopicmedia.com/?p=455#comment-3 Search Marketing, and particularly PPC, are no longer the small business stalwart of new media internet marketing. This transition happened in January of last year, as Q1 marketing budgets went into effect. Since starting on January 2nd, 2008 at Moveo I have watched as the number of PPC clients grew from one to ten. Moveo focuses on Healthcare and B2B and as such I can say that I have seen a substantial growth in both click cost, and decline in impression share. I have not seen any plans for any clients to decrease their budget in the coming quarters. So if you are looking to run on a tight budget be ready to put in the work up front to learn the language of your target market. How do they search? I like to find communities of the market and look around and find out what phrases they use. Then you can be sure to get the best results for both. Search Marketing, and particularly PPC, are no longer the small business stalwart of new media internet marketing. This transition happened in January of last year, as Q1 marketing budgets went into effect. Since starting on January 2nd, 2008 at Moveo I have watched as the number of PPC clients grew from one to ten. Moveo focuses on Healthcare and B2B and as such I can say that I have seen a substantial growth in both click cost, and decline in impression share. I have not seen any plans for any clients to decrease their budget in the coming quarters. So if you are looking to run on a tight budget be ready to put in the work up front to learn the language of your target market. How do they search? I like to find communities of the market and look around and find out what phrases they use. Then you can be sure to get the best results for both.

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