Case Study: Search Marketing Transforms Offline Business

September 8, 2008 by Marc Harty · 2 Comments 

Situation: Brick and mortar insurance company specialized in high-risk insurance for entertainers, nightclubs and events. Company’s sales efforts were stymied via poor lead generation and conversion. Company wanted to grow beyond “mom and pop” type clients. CEO was on medical leave for 2+ years and company was on life support during his absence.

Our role:
Developed and implemented Internet marketing program consisting of search marketing (SEO and PPC) as well as online articles and press releases.

Results:
Search marketing programs increased lead generation to 70+ leads per day. CTR (click through rate) of key PPC ads as high as 23.7%.) First page, top 4 keyword rankings for major keyword phrases such as “Entertainment Insurance” and “Event Insurance.” Search marketing along with articles/press releases positioned CEO James Chippendale as industry thought leader in Entertainment Insurance. Read more

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